I founded IC7 after years of launching multiple startups and working with apps that reached over 5 million users. Along the way, I’ve run hundreds of marketing activations acquiring over 500k users through traditional advertising, social media, influencer partnerships, and growth hacking.

One recurring challenge stood out: many companies try to scale before laying the proper groundwork. I’ve experienced startups burn through budgets by bringing in agencies or teams too early and chasing growth without a solid go-to-market strategy.

With experience ranging from leading teams at award-winning digital agencies for global brands to crafting go-to-market strategies on a shoestring, I understand the spectrum of marketing challenges and know what it takes to make marketing work.

Here’s the truth, 90% of startups fail. Lack of product-market fit and a clear strategy to grow can derail even the most promising start-up. Success comes from aligning your offering with customer needs and delivering the right message, to the right audience, at the right time.

Full-time hires or costly agencies aren’t always the answer. IC7 provides flexible, cost-effective marketing solutions to help you grow and focuses on sustainable marketing for start-ups.