For App Founders, Startups & Growth-Focused Teams
The Growth Partner
For Startups Scaling
From Zero To Millions
And every stage in between. We build proven growth systems that turn traction into real, scalable, sustainable growth.
20+
Products launched & scaled
1M+
Users acquired
#1
App Store rankings achieved
7M+
Users on products worked on
Featured by Apple & Google
Brands & products worked with
Where Growth Breaks Down
Most growth problems aren't visible on the surface
When growth is struggling or stalls, many startups push harder on marketing. But the real breakdowns are almost always much deeper — buried in the funnel, the product, or the positioning. IC7 looks at the full growth system, identifies exactly what's blocking progress, and only then builds the systems to fix it properly.
The foundations need to be right before you scale.
- Positioning too broad — wrong users are being attracted
- Onboarding doesn't get users to value fast enough
- Funnels are leaking before conversion happens
- Paid acquisition starts before foundations are ready
- No clear system for testing, learning, and improving
- Scaling spend without enough data or structure
- Decisions made without proper tracking or attribution
IC7 Supports Every StageFrom First Users to Millions
Who I Work With
Built for founders and growth teams
App Founders
Improving installs, activation, retention, and monetisation for mobile apps trying to sustain growth.
Startup Founders
Preparing to launch or scale — building strong foundations before committing budget to acquisition.
SaaS & Tech Companies
Needing better growth systems, clearer GTM execution, and stronger product-market fit messaging.
Paid Campaign Teams
Running Meta, Google, or other paid channels but not seeing enough return on spend to scale.
AI & Automation Teams
Using or exploring AI and automation to improve marketing performance and operational efficiency.
Growth-Focused Businesses
Any business where growth feels inconsistent or inefficient and needs a structured path forward.
If growth feels messy, expensive, or inconsistent, that's exactly where IC7 helps. Build the right foundations, build the right systems, and make growth work properly.
Growth Stages
Wherever you are, there's a clear next move
IC7 supports teams at every stage. The challenges change — the discipline stays sharp.
0 → 1
Foundations
- Validating the ICP
- Validating messaging
- First channels to test
- Launch foundations
1 → 1K
Traction
- Poor activation
- Low retention
- Inconsistent traction
- Unclear learning loops
- Weak onboarding
1K → 10K
Scaling Up
- Scaling acquisition
- Inconsistent conversion
- Weak positioning
- Paid growth feels risky
- Funnel not ready
10K → 100K
Efficiency
- Rising CAC
- Poor attribution
- Underperforming campaigns
- Channel efficiency unclear
- Better testing needed
100K → 5M+
Scale Systems
- Repeatable systems
- Retention & lifecycle
- Team & process alignment
- AI & automation
How IC7 Helps
Focused growth capabilities built to fix real problems
App Growth & ASO
Visibility, conversion, and sustainable growth for mobile apps.
- App Store & Google Play conversion optimisation
- ASO strategy and keyword positioning
- App launch strategy and go-to-market
- Ratings, reviews, and social proof systems
User Acquisition & Growth
Build acquisition systems that deliver the right users at the right cost.
- Install to activation to retention funnels
- Growth experiments and cohort analysis
- Influencer and partnership campaigns
- Channel strategy and prioritisation
Funnels, Conversion & GTM
Fix conversion problems that stop traction becoming revenue.
- Go-to-market strategy and positioning
- Landing page funnels and CRO
- Lead capture and onboarding systems
- CRM and lifecycle marketing
Paid Ads & Performance
Campaigns built, managed and optimised to deliver real ROI.
- Meta Ads — Facebook & Instagram campaigns
- Google Ads — search, display & app campaigns
- Creative strategy and ad testing frameworks
- Attribution, tracking & performance reporting
AI, Automation & Systems
Remove friction and run your growth stack more efficiently.
- GoHighLevel funnels, CRM, and automation
- Apollo and outbound system setup
- AI-powered marketing and ops workflows
- Analytics, tracking, and performance optimisation
Growth Strategy & Consulting
Clarity on where to focus, what to fix, and how to scale smarter.
- Growth audits and bottleneck identification
- ICP, messaging, and positioning refinement
- Fractional growth leadership for scaling teams
- Growth roadmaps and prioritisation frameworks
From Strategy to ExecutionBuilt to Move, Built to Convert
The Growth Funnel
Where most funnels break — and how we fix them
Every stage of your funnel is a place growth either compounds or collapses. IC7 identifies where value is leaking and builds the systems to close the gap.
01
Awareness & Acquisition
Right channels, right audience, right message at the right cost
02
Activation
Getting users to their first meaningful moment of value
03
Conversion
Turning users into customers with optimised flows and strong GTM
04
Retention
Keeping users engaged with lifecycle systems and product loops
05
Scale
Compounding growth through repeatable, efficient systems
Growth Funnel
Awareness & Acquisition
▼
Activation
▼
Conversion
▼
Retention
▼
Scale
IC7 fixes every leak
We identify exactly where users drop off and build the systems to close the gap.
Selected Growth Work
Real problems. Real results.
From early-stage challenges to products serving millions.
Case Study 01
Just Football
Needed stronger visibility, user growth, and brand traction in a competitive sports market with limited paid budget.
What I worked on
- Growth and partnership strategy
- Influencer and creator campaigns
- Social and content distribution
- Brand partnerships and user acquisition
450k+ downloads driven
30M+ social video views contributed
~50k MAU — #1 App Store category rank
Featured by Apple and Google
Platform was later acquired
Case Study 02
Heja
At scale, growth requires strategic channels, partnerships, and sustainable opportunities that compound over time.
What I worked on
- Partnerships and business development
- Brand and growth support
- Strategic collaborations
- Stakeholder management across growth
Worked on a product serving 6M+ users
Supported partnership and growth activity at scale
Strengthened strategic growth thinking
Case Study 03
B42
Had organic demand but needed stronger conversion, onboarding, and retention before scaling investment.
What I worked on
- Product and funnel review
- Onboarding and activation analysis
- Growth strategy and prioritisation
- Retention and gamified growth recommendations
Identified key bottlenecks in conversion and retention
Shaped stronger growth strategy before scaling spend
Supported better product-led growth thinking
Case Study 04
Athleet
Strong product in sports performance data — needed sharper positioning, clearer GTM, and stronger messaging to grow.
What I worked on
- Go-to-market strategy and positioning
- Messaging refinement for target audiences
- Growth strategy and prioritisation
- Value communication across product, sales, marketing
Clarified positioning for a complex product
Strengthened messaging for key audiences
Better alignment across product, marketing, commercial
More detailed case studies available on request.
What People Say
Trusted by founders and growth teams
★★★★★
Simon's marketing expertise has been invaluable in growing our app. His firsthand experience in launching multiple apps means he truly understands the challenges and his insights go far beyond traditional marketing advice.
★★★★★
Simon has an incredible talent to understand problems and deliver solutions to achieve your goals. He understands the app marketing realm inside out and is someone who you can trust to deliver!
★★★★★
We had the pleasure of working with Simon, he brings a wealth of experience and expertise. It felt like he was instantly part of the team. I would recommend Simon to anyone without hesitation.
Why Work With Us
Experience that translates to results
Launched and scaled 20+ products — helping teams build from zero to meaningful user bases across different markets.
Apps reached #1 on the App Store multiple times — driven by strategy, not luck.
Worked on products serving 7M+ users — understanding what growth looks like at real scale.
Products featured by Apple and Google — earned through strong positioning and product-market fit.
Global campaign experience for major brands and agencies before moving fully into startups and app growth.
Built startup partnerships with Borussia Dortmund and Unisport — proof of what the right strategic relationships unlock.
Experienced both startup exits and failures first-hand — so the advice is grounded in reality, not theory.
7M+
Users on products
worked on
worked on
1M+
Users acquired
#1
App Store rankings
20+
Products launched
10+
Years in growth
Featured on
About
Simon McGeough
Founder, IC7
I help mobile apps, startups, and scale-ups build proven growth systems — using acquisition channels, funnels, AI, and automation to turn traction into real, scalable growth.
Over a decade in marketing — starting in major agencies on global campaigns, then moving fully into startups and app growth. I've worked from early MVP stage through to products serving millions of users.
I help teams build smarter growth strategies, fix the structural problems holding them back, and use AI and automation to operate more effectively.
Growth StrategyApp GrowthPaid AdsFunnels & CROASOAI & AutomationGoHighLevelGTM Strategy
Simon McGeough
Founder, IC7
What happens when you book a call
A straightforward conversation with no pressure — designed to give you real clarity on where to focus.
1
We look at where you are now
You share what's working, what isn't, and what you're trying to achieve. No pitch, no fluff.
2
We identify the real constraints
We identify the structural problems holding growth back — the things that, once fixed, move the needle most.
3
We map the next best moves
You leave with a clear picture of where to focus and the smartest path to better growth.
If there's a good fit, we discuss working together. If not, you still leave with useful clarity — either way, the call is worth your time.
Book Your Call Now
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30-Min Strategy Call
Free · Book below to get started
Ready to build a growth system that works
If you're building an app, startup, or growth-focused business and want clearer strategy, stronger systems, and more efficient growth — book a call and let's map the next moves.