Smarter Growth

Marketing Solutions Built for Founders + Startups

Scaling a startup is tough. We know because we’ve done it. Launching multiple tech startups, acquiring hundreds of thousands of users, working with apps serving millions and learning firsthand what works (and what doesn’t). Our strategies are built to move the needle, helping you scale faster, smarter, and without burning resources or budgets on tactics that don’t deliver.

We specialise in building marketing strategies that drive real, lasting growth. Many startups waste budgets on agencies that don’t understand the realities of startup growth or hire full-time marketing roles that are costly and lack the necessary startup experience.

Whether you’re landing your first users or preparing for your next big leap, we ensure every marketing move counts.

Strategic Growth for Startups

We specialise in helping startups scale efficiently by tackling the core challenges that burn marketing budgets and waste resource. Our goal is to help you grow at the right time, with the right audience while acting as a extension to your team.

We understand the realities of managing limited resources while striving for growth. Having collaborated with both lean startups and some of the world’s biggest brands, we bring the best of both worlds, strategic insight without the inefficiencies of big-budget marketing.

Many agencies treat startups like big brands, applying the wrong strategies or pushing flashy campaigns focused on vanity metrics and don’t deliver real results.

IC7 is marketing agency designed to help startups scale efficiently, leveraging a team of startup marketing specialists and using tailored strategies that match your stage, budget, and goals.

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Our Process

Market Validation:

We help you define and validate your target market before scaling, ensuring your product or service solves a real need for a validated audience. This prevents wasted budgets and leads to better customer retention.

Go-To-Market Strategy:

We create a custom strategy tailored to your business model, ensuring you reach your audience effectively, driving meaningful engagement. NOT vanity metrics.

Iterative Optimization:

As your marketing progresses, we continuously refine it using data and feedback, optimizing both your product and strategy for long-term growth and scalability.