Smarter Growth
Marketing Solutions Built for Founders, Startups + Small Businesses
Many founders, startups and small businesses fall into the trap of chasing vanity metrics or scaling prematurely. Hiring marketing teams or agencies too soon, launching ineffective campaigns, or spending valuable budgets without clearly understanding the best channels or strategies for effective growth. IC7 helps companies avoid these common pitfalls by ensuring they’re ready to grow and market efficiently.
Stop burning budgets + customers…
We specialize in helping you achieve sustainable growth by addressing the core challenges which burn budgets and customers. Our goal is to help you grow at the right time, with the right audience.
With over a decade of experience, we’ve scaled multiple apps, driven over 500k user acquisitions, and worked with startups serving millions. We understand the challenges of managing limited resources while striving for growth. Having also collaborated with some of the world’s biggest brands we bring insight from both lean and large-scale marketing strategies. We’re only focused on startup growth avoiding flashy campaigns that waste your budget.
Our Process
Market Validation:
We help you define and validate your target market before scaling, ensuring your product or service solves a real need for a validated audience. This prevents wasted budgets and leads to better customer retention.
Go-To-Market Strategy:
We create a custom strategy tailored to your business model, ensuring you reach your audience effectively, driving meaningful engagement—not vanity metrics.
Iterative Optimization:
As your marketing progresses, we continuously refine it using data and feedback, optimizing both your product and strategy for long-term growth and scalability.
Our Mission
"Empowering startups and small businesses to scale effectively with tailored marketing strategies that optimise budgets”